Oregon ournalism Project

Cape Perpetua shelter restoration

A Nice Place to Visit: No one appears to be minding the agency that promotes Oregon tourism 

May 26, 2025
By JAMES NEFF/Oregon Journalism Project During commercial breaks this television season, viewers were likely to spy a Muppet-like beaver leading delighted visitors on a snowshoe hike past Mount Hood or singing the benefits of fishing guides while flycasting in pristine Oregon waters. These jaunty scenes, produced by award-winning Portland-based ad agency Wieden+Kennedy, grab the attention but are also somewhat