“Help wanted” signs say it all — many employers in central coast’s tourist-oriented economy are still hunting for workers

Jordan Essoe Amidst a cacophony of competing signs and signals along this busy stretch of U.S. Highway 101 in Newport, the stark black words “Now Hiring” on Abby’s Legendary Pizza’s tall message board, grimly stand out. The restaurant has been looking for new employees for over a year.

By JORDAN ESSOE and DANA TIMS/YachatsNews.com

They’re hard to miss.

Blooming on shop doors and restaurant windows up and down the coast, across the state, and nationwide are signs that read “Help Wanted” and “Now Hiring.”

Jordan Essoe “We have been actively looking to replace a couple of employees for two years,” said Doug Davis, manager for Copeland Lumber in Waldport. They have tried advertising in the newspaper and on Facebook. Despite offering what he describes as a good wage with full time benefits, the store has not had much luck attracting applicants. The newest strategy involves pasting a traditional “Help Wanted” sign (top photo) on the entrance door, as well as attaching a huge vinyl banner to the property fence (bottom photo). Its white, rippling face is hoped to draw the eye of anyone passing by, but the store hasn’t noticed any improvement in interest yet. The banner is a coordinated effort with the Copeland stores in Newport and Florence, which also have multiple job positions to fill.

The signs come and go and repeat along the boulevard. One may disappear only to be replaced by another directly across the street. Some have been hung so long it feels as if they’ve become part of the permanent facade of the neighborhood.

A certain amount of local job openings is a good thing. It means the economy is active and there is room in the community for new blood. A lingering surplus of job openings – especially open positions that remain vacant for months or even years – is unsettling.

On the street, the resulting appearance is of an economic appetite that is both famished and full at the same time.

In Oregon, unemployment is down to 4 percent, close to the national rate, and the lowest it’s been since the pandemic began. In Lincoln County that rate is just over 5 percent, but job vacancies remain high – whether they are in restaurants or in schools or mental health clinics or behind the wheel of a cop car — and more jobs continue to be added. There are simply more jobs available than there are people actively looking for them, and in the short-term, that gap may continue to widen.

In February, Oregon had the largest job growth since last July, with an increase in leisure and hospitality positions leading the way. Leisure and hospitality, which includes restaurants, is the industry with the highest number of job vacancies in northwest Oregon, including Lincoln County. A close second is the healthcare industry, but unlike nursing or medical assistant positions, job openings at restaurants remain visually obvious to anyone driving down the road.

Job websites have largely supplanted newspaper and magazine want ads. Video recruiting is setting new norms that further divorce job hiring from the printed word.

But the simple, printed sign on the front of a building isn’t going anywhere, anytime soon.

Jordan Essoe Tiffany Hembree, the manager at The Sea Note Restaurant & Lounge in Yachats, says sometimes new employees quit shortly after getting hired because “they realize it’s just not for them.” She thinks Oregon’s housing shortage is a big part of the problem. People often can’t afford to stay here on the coast even once they have a job. “There’s just no housing out here,” said Hembree. “And if there is, they’re asking for two thousand dollars for a studio. You’d have to have four jobs just to make ends meet.”

Some reasons for leaving

In broad terms, a main reason for the imbalance between the number of jobs being offered versus the amount of jobs being sought has to do with timing. During the outset of the pandemic lockdown, tens of millions of people lost their jobs all at once. Millions more quit. An enormous population became unemployed on roughly the same timeline – but they are not all returning to work at the same speed.

Businesses largely want their positions refilled immediately, and for the workplace status quo to return.

Jordan Essoe “With Covid, less than five people have applied in the last two years,” said James Gordon, co-owner of Flashbacks Fountain & Grill in Newport. “I’m here every day, and in the last two months I may have given out two applications. I think we’ve gotten only one back.” Since just before the pandemic, they’ve been operating on a skeleton crew of two co-owners, one cook, and one server. “If someone calls in sick, we’re practically shut down,” he said, as they were last year for most of January and part of February. The last new hire they had was a fountain girl who was just learning how to serve ice cream, and she quit in the middle of her third day. She went out to her car on a break, drove off, and never came back.

But the national character of the workforce has been transformed by our unprecedented times. There are reasons behind persistent job vacancies that go well beyond the pandemic. Workers are not eager to settle for the same job conditions they left behind two years ago. The pandemic made it mandatory for many Americans to break with the inertia of routine, and as a result helped workers clarify their goals and priorities.

A Pew Research Center national survey in 2021 found that low pay, lack of opportunities for advancement, and feeling disrespected at work are the top reasons why Americans quit their jobs during the pandemic.

Roughly half say child-care issues were a reason they quit a job. A similar number pointed to an inability to choose their own hours and a lack of good benefits such as health insurance and paid time off.

About four-in-10 adults who quit a job said a reason was that they were working too many hours, while three-in-10 cited working too few hours. When asked whether their reasons for quitting a job were related to the coronavirus outbreak, 31 percent said it was. Those without a four-year college degree (34 percent) were more likely than those with a bachelor’s degree or more education (21 percent) to say the pandemic played a role in their decision.

A majority of those who quit a job in 2021 and are not retired say they are now employed, either full-time (55 percent) or part-time (23 percent). Of those, 61 percent say it was at least somewhat easy for them to find their current job, with 33 percent saying it was very easy.

For the most part, workers who quit a job last year and are now employed somewhere else see their current work situation as an improvement over their previous job. At least half of these workers say that compared with their last job, they are now earning more money, have more opportunities for advancement, have an easier time balancing work and family responsibilities, and have more flexibility to choose when they put in their work hours.

Coastal job vacancies highest yet

Jordan Essoe During the worst of the pandemic, Fred Meyer’s Newport location (top photo) was short as many as 50 employees. “We had to be pretty creative for a while,” said Scott Bixler, assistant store manager, who says the number of applications is increasing, as well as the quality of the applicants. But as far Bixler knows, the “We’re Hiring!” decals on the entrance and exit doors will remain up indefinitely.

The number of job vacancies reported by employers in northwest Oregon, including Lincoln County, leaped far higher last year than at any time since a state survey began in 2015.

“All of this is pretty much along the lines we’ve been seeing since the pandemic started,” said Oregon Employment Department economist Erik Knoder, who compiled the annual survey of 1,500 big and small employers in the five-county region. “But this survey really puts some specific numbers to the general trends that have been reported so far.”

Some major highlights are the 20-page report include:

  • One-third of vacancies reported last year had been open for 60 days or longer. That’s up from 23 percent in 2019.
  • Vacancies in the leisure, health care and retail trade industries accounted for 4,870 of the total 7,311 vacancies reported for the survey’s five-county area, which includes Lincoln, Clatsop, Tillamook, Columbia and Benton counties.
  • Broken down by occupation group, food preparation and serving, along with building and grounds cleaning, topped the vacancy list.
  • The fewest vacancies, by contrast, were reported in management and protective service positions and business and financial operations.
  • Across the five-county region last year, employers in 163 different occupations were left looking to fill vacant spots.
  • The most difficult occupations to fill were housekeepers, personal care aides and retail salespeople.
  • Nearly three-quarters of the Northwest Oregon job vacancies required no education beyond high school.
  • While the labor shortage has pushed up wages in some sectors, four out of 10 vacancies in the survey region pay less than $15 per hour. A roughly similar share fell into an hourly wage bracket from $15 to $24.99 per hour.
  • Vacancies requiring higher education are more likely to be higher paying, permanent and require experience.

“It’s a very tight labor market, but there is just not a big army of reserve unemployed in the county,” Knoder said. “[Lincoln County] is sort of a little isolated island and I’m not sensing that’s going to change anytime soon.”

  • Jordan Essoe is a Waldport-based freelance writer who can be reached at alseajournal@gmail.com
  • Dana Tims is an Oregon freelance writer who contributes regularly to YachatsNews.com. He can be reached at DanaTims24@gmail.com

 

Jordan Essoe “I feel like the banners have actually helped us,” said Kasey Baker, vice president of management and design at Sweet Homes Rentals. About six months ago, they draped their Yachats building (top photo) and Newport location with the same banner: “Yep, We’re Hiring.” “We also use job search sites like Indeed, but that sometimes feels like a really easy way for people to say they’re interested, when they’re really not.” The banners help attract local applicants who know what they want and know what Sweet Homes is about. “It’s an employee’s market. They’re checking our references more than we’re checking theirs right now,” she said. Even in a normal job market, housekeeping and cleaning is a hard job with a lot of turnover, but Baker believes things are finally looking up. People are less afraid of Covid and they’re more serious about getting back to work – not that everyone has a perfect job history or a spotless record. “We’ve hired people that have had screw-ups. We deal with a lot of that and we kind of nurture it. Our goal is to find people that want to work. We don’t turn a lot of people away.”
“Just because someone made a mistake in the past, it doesn’t make them a bad person and it doesn’t mean they’ll make a bad employee,” said Jamie Harris, manager of Luna Sea Fish House in Seal Rock (bottom photo) which has had a “Help Wanted” sign posted since the restaurant first opened last May. “People deserve a second chance. And a third chance. And a fourth.”

 

Jordan Essoe Don Heidt, the manager for Chalet Restaurant & Bakery in Newport said in some cases, new employees don’t even show up on the first day. “I suspect they don’t even want to find work,” he said. “Maybe there is nothing forcing them to get a job.” Heidt thought things would turn around once Oregon ended its Covid-19 Temporary Paid Leave Program, but Chalet continues to struggle to get anyone to apply. “I don’t know where people are getting the money.”
Jordan Essoe Chris Munson, who was hired as a sales rep in October by the Verizon store in Newport says it was easy to get the job – he was recruited. “I didn’t have to search that much,” he joked. He talked about how selective potential workers can afford to be right now. “My roommate’s been looking for a job and is getting offers consistently.”

3 Comments Leave a Reply

  1. How about affordable housing? People need a safe place for them and their families to live. This will make the open positions more appealing.

    • Good reporting. But there is a giant elephant in the room and gap here …. there is no housing inventory in the coastal areas. Whenever vacancies do open, they are not affordable and dozens of people may be applying. This is a huge problem for all of us. Businesses need people to support the economy, but without stable, safe, affordable places to live, these job openings will never bet filled. Why the county and cities cannot see this and work to solve, is beyond me. Why are developers not building? Is it regulations, permitting costs, red tape? Too much bureaucracy? I don’t know the why, but I see housing as a huge problem to filling the vacancies.

  2. $600 million coursing through Lincoln county. I own a vacation rental property management business. It’s very small and I’m extremely selective. However, it is how I make my living. I have two employees and we all do okay. I am super tired of the push to ban vacation rentals. I’m fine with them being banned from neighborhoods. But give me a break. Most of Nye Beach is commercially zoned and the rent on one of my condos for a month is over $2,000 “long term”. That’s not affordable housing. We aren’t all trying to take affordable housing from our fellow community members.

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